About UDR

Founded in 2004, Underdarock (UDR) is an international African media company focused on delivering the best of Africa’s talent through entertainment and services based on the African Market globally. We understand the African market and the best ways to integrate our clients.

For over 20 years we have been in the African Marketing Business. UDR media platform using event production, online radio, TV, and magazine to engage the African community with bases in America and Africa.


We truly care about our audience and we work with clients that do not just care about profits, but have the potential to impact lives and make the world a better place while increasing growth.


We use media to change lives, entertain, inform and impact our communities. We also use the same platform to develop projects, brands and organizations to become a leader in the African market. We do not just see people, we see friends, families, future world leaders and we connect with them as one of them directly.



As UDR continues to grow and our reputation known and respected within numerous entertainment circles, we have been approached to partner with other businesses, groups and organizations to work with them on major annual projects.  Theses collaborations ensure that UDR Media is always placed at the forefront of all African audience and communities.


Nigeria Independence New York City, U.S.

We are part of the organizing body for the largest Nigerian Independence celebration occurring in the US, which is hosted in New York City.  This weekend long celebration of Nigerian’s birthday is attended by over 10, 000 participates from around the world, part of which can be evidenced in the video coverage of the event.  We are closely involved in all aspects of the parade including confirming and flying in well know celebrities to party celebrate with us.


Nigeria Entertainment Awards

The Nigeria Entertainment Awards, (NEA), is also an annual event of which we are founding members and Executive Producer and partners since inception in 2006.  In 2015 for the 10th edition,  approximately 7, 000 people collectively attended the events of the NEA weekend which was hosted in New York City, U.S.  Nigerian entertainers from all disciplines, (music, film, stage, sport), are recognized and physically support this rapidly growing awards ceremony.




UDR is currently expanding its media reach with an immediate focus on Radio & Television which we know is needed to seamlessly bridge the gap between the entertainment experiences of Africans in the US and on the Continent.  We use UDR Radio, UDR TV and social media to engage our community. was

We are leaders in the African Market, do not wait till tomorrow, contact us today and allow us to drive your project forward.


Instagram: @UDRMEDIA

Twitter: @UDRMEDIA

Facebook: UDR Media

Email: UDRMEDIA@gmail.com

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